What I Learned From Alex Hormozi About Building a Brand That Prints Money

In this episode, I’m breaking down one of the most fascinating business plays I’ve ever seen — Alex Hormozi’s $100M business model — and how we can apply it directly to real estate investing.

We’re talking about how Hormozi turned five years of focused work into $100M in a single week, and more importantly, how his principles around pricing, scaling, and building leverage can help you build a smarter, more profitable business.

I’ll walk you through what I learned from his $100M Offers, Leads, and Money Models playbooks — and how I’m using them right now inside ELEVATION to improve our operations, our team, and our results.

Here’s what I cover in this episode:

The mindset and model behind Hormozi’s $100M empire

How “price anchoring” can be used in real estate offers and listings

Creating offers so good your clients or sellers would be crazy to say no

The 7 real estate business models you can focus on (and which ones actually work)

Why narrowing your focus is the fastest way to grow your business

How we’re building systems, leverage, and freedom using these same frameworks

If you’re an investor, agent, or entrepreneur who wants to stop working in the business and start working on it — this one’s for you.

🎧 Tune in, take notes, and let’s raise the flipping bar together.

Connect with me and the ELEVATION team:

LinkedIn: linkedin.com/in/derekmarlin

Website: elevationinvest.com

Instagram: @elevationinvest

YouTube: @ELEVATIONRealEstateInvesting

#RealEstateInvesting #AlexHormozi #BusinessStrategy #ElevationInvest #EntrepreneurMindset #WealthBuilding