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Welcome to Raising the Flipping Bar, the go-to podcast for aspiring and seasoned real estate investors.
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I'm your host, derek Marlin, and I'm the CEO of Elevation.
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We're a real estate investment company based right here in Denver, colorado.
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We'll dive into smart investment strategies, market insights and essential tips for scaling your real estate ventures.
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Whether you're making your first investment or your hundredth investment, this podcast is your blueprint for success in the ever-evolving world of real estate investing.
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Get ready to elevate your real estate game and begin your journey with me.
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Hey everybody, welcome back to another episode of Raising the Flipping Bar.
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I'm your host, derek Marlin, and I am very excited We've got two fantastic human beings here as our guests.
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The cool thing is they're super smart investors, they're smart real estate agents, they're smart general contractors and construction backgrounds.
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They're also Elevation Academy alumni, so welcome, jordan and Chris, the show.
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Derek, how's it going?
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Good Thanks for having us.
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Yeah, absolutely.
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I'm excited to have you guys here.
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The cool thing is is we were talking about this off camera, but you guys are, as of right now, I'm going to make this competitive and you didn't know this, but you're the number one team of level of success of people within the Academy right now, because we're going to dive into all the things you guys are doing, but you guys are crushing it.
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So how does it feel, just in general, to be just kind of so much further along than when we first started here, you know, even two years ago?
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Yeah, I mean for me I feel like it's a work in progress.
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Still I'm just getting my feet wet in it, but I'm excited to see kind of the potential of it.
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You know there's a big path forward and, yeah, just excited to see where it goes and doesn't feel like I'm super successful in it yet, but also making the strides towards it feels successful.
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So I'm excited for that.
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Yeah, well said, what do you think, chris?
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I had a little bit of real estate experience before Jordan kind of got into the flipping with me at the same time.
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Doing wholesaling is what I was doing, but yeah, it feels really good to.
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I always have this analogy I like to think of as like fear, as a compass of where.
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I need to go.
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I like that.
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And so I was afraid to do flipping Cause I thought, oh, I don't know how to do, I don't know how to do, I don't know how to do all the stuff, I don't know, plumbing and the blah, blah, blah, blah.
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And so we would, you know, wholesale out all these deals.
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And then I'd see these flippers and I'm like, is it that hard?
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Yeah, it doesn't have to be, it doesn't have to be.
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And, um, and I can figure it out.
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And so to have went towards the, the fear of what's going to happen and we're going to lose money, is it all going to go?
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You know all the things to walk into that and realize it's okay and actually I'm pretty good at this and it's, this is exactly as good as you thought, it would be good, you know, and so it feels really good.
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No, and that's great context, and what I really want to give to our audience is we'll talk about the great synergies that you guys had together as a team, but I would love to maybe backtrack a little bit and let's talk backgrounds.
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So maybe, jordan, let's start with you, give us an idea of your background before the academy and then we'll jump into future stuff.
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But kind of, you guys have unique backgrounds and you have perfect skillsets, so maybe just share a little bit about your background.
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Yeah, I mean the long version.
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Born and raised Golden High School, I went to Golden High School, went up to CSU for construction management.
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Nice.
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So I kind of had the big picture construction background, did a couple internships with a couple big commercial companies, stuff like that, and then out of college went and worked for DT Construct.
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We're a local Golden contractor Anything from handyman to home build on the residential side and then commercial TI on the commercial side.
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The main reason I took that job is I did have an interest in real estate and I wanted to have the kind of the construction background going into real estate when I was ready for it, and so that's been really, really huge.
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I've been on the estimating and sales side for the last six years.
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I'm leaving my position at the end of this year to kind of pursue real estate full time.
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But having that construction knowledge and understanding the language, understanding how a house is built from step to step, I think is going to be super, super valuable, especially in the flipping world.
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I'm curious to see how it applies to other forms of real estate investing, but flipping specifically, I think that's a.
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It's a big passion for me, like having the construction background and enjoying that side of it but then applying it for myself instead of for a company super excited for.
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But yeah, I think having that construction background and like really diving into that first will give me a really good foundation for flipping living core.
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Just kind of having that the project management side, the general construction side, yeah it's kind of the background well and that's cool.
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And I think the fun thing about hearing that you are leaving dt construct and a little bit of background for the rest of our audience too is we got to know each other because we hired your company to build out the broadway collective.
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So we worked intimately with the whole DT team, which was fantastic, built our co-work space and obviously, this beautiful studio that we're sitting in.
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So it's cool to kind of see you come full circle.
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But the other fun thing is is that it's another elevation pelt on the wall of people that were able to quit their full-time job.
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And I think yours is a unique position because it's a family business.
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I think some people are like dying to get out of it.
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I think you have this amazing natural progression of working towards your goals, which is really cool.
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But I think we're now at eight people who have quit their jobs like good, lucrative jobs, not like I was doing Uber Eats and now I can do real estate like people that were in really good.
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You know aspects of construction and real estate, which is super cool to hear about.
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So I love that background and kind of seeing where you've been going.
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It's been sweet to watch in person.
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Totally, and it's interesting because I definitely thought of DT as kind of a career for me.
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Like you said, it's a family company.
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My father-in-law started it and owns it and so like a part of me was thinking like maybe I'll stick with that long-term and own this company one day and, fortunately for me, like I feel like God's pushing me in this real estate direction.
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I feel like that's kind of where my passion lies and like the ability to do stuff for myself and that kind of thing I think will be really good for me.
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So it's been really interesting, kind of feeling that push, pull of like do I stay with kind of the easy route, where I have a leg in this thing and I could be really successful at it, or do I jump off and try this other thing and like follow my passion a little bit more, and so that's what I'm doing.
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Yeah, it feels really good.
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Yeah, no, that's great and props.
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I think some people call that the golden handcuffs, where you're right.
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You have this trajectory.
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You could fast forward 10 years in the future and have really good things going, so I commend you.
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I kind of had the same thing when I left the media business.
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People thought I was insane.
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They're like you're leaving this good job and you're making good money, and that first year was scary.
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I made 30% of what I made and then I made about 80% the next year and then I felt like I made about 250% year three.
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So it takes that time, but it's cool to see that transition.
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It's a big leap, especially with the young family.
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I got a three-year-old and a six-month-old, and so there's an element to do.
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You leave the security to take the risk, but at the same time life is so short, like if I can adjust my lifestyle to be around my kids more and figure out how to make it work in the interim like that's something worth doing.
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And so I really feel like that's an opportunity with real estate that I can have where.
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I can be my own boss, adjust my own schedule, be around my kids more while at the same time having the opportunity to make more money doing it.
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Yeah, no, that's great.
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Well, and I want to kind of pivot to you, Chris, and share with our audience about your background, because you have an equally as unique but also complimentary background, so kind of give us.
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You spent time in corporate world, you're doing fun things in real estate and now you're in a flipping, so give our audience your background.
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Yeah, absolutely.
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And just kind of to go back.
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I, you know, in school growing up, just like really had a hard time because I was always like what is the point of all this?
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Yeah Well, how am I going to use this?
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And it was.
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I remember like as a very little kid.
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My mom shared this with me recently that I might've been in like second grade.
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She said like he's really smart but he goes too fast and he makes mistakes.
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Cause I was trying to like like I just wanted to go, go, go.
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And so sitting there and listening, and so I think that translated to my, to corporate America, like, like, some people are just great at school, some people are great at working at a corporation and they love it and they love the stability and the structure of it, and I'm just the opposite of that.
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And so for many years I was trying to fit a square peg in a round hole.
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Okay, and so, working corporate America, and I saw this Sean Terry ad pop up.
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He's a wholesaling guru guy and it was like somebody saying how they were wholesaling from the beach in Thailand.
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And I was like what is this?
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What is this?
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And so I was maybe a year into working in corporate, I bought this course and I was so obsessed with the idea of acquiring freedom to live my life the way I want to, and you know, probably romanticizing of like the beach in Thailand it's not quite like that necessarily, but that was enough to drive me forward.
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And I mean I was waking up at like 4am cause I couldn't sleep, cause I wanted to learn all this and, like, obsessively trying to learn wholesaling, did that for a few years, thought about giving up.
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This doesn't work.
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I remember Googling like is wholesaling illegal?
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Is wholesaling?
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a scam Is Sean Terry a scammer?
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Yeah, exactly Because you're like this can't be.
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It's too good to be true.
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True.
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And so started wholesaling I think my first deal.
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It took like six months.
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I had to extend the contract all these times and got it done.
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I think I made $3,500 at the end and like it just was like a horrible situation overall.
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And what year was that Like?
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When did you start wholesaling for context?
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Maybe 2017 time.
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And then it was like I'm giving this up, had another deal in the pipeline and ended up closing and then all of a sudden I had like $5,000 more in my bank account.
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And it's just when you're used to getting like 1800 every two weeks, right, and then you see five grand and you're like wait a second.
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What is this?
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I think it's good.
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So ultimately was on the the path to like, maybe leave my job, maybe stay.
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I got as high as I could go in the corporate America, so similar with that golden handcuffs.
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And uh, a friend of mine who had been, who had never worked for anyone a day in his life, I was talking to him and I was like I'm just worried if I quit my job and like I, I fail at this real estate thing.
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Like you know, what am I going to do?
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And he's like could you go get a similar job paying similar amount?
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And I was like, yeah, probably, it could probably get an even better job.
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And he's like, so you have, you actually have nothing to risk.
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Yeah, and I was like yeah, you're right, I don't.
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And so the next day I went in and I said, hey, I'm doing this real estate thing, and then stumbled through it, and now we've built a company where you know we do, we do quite a bit of wholesale deals per year, probably you know, depending on the year somewhere between 60 and 80 deals.
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Okay.
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Pretty, pretty large volume.
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We do some virtual wholesaling.
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I started with virtual wholesaling, which is when you, for the listeners, yeah, define that for us.
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Yeah, so that's when you live in one city but you do wholesaling in another city.
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A lot of people that live in these big metropolitan areas you know your New York's, your LA's, your Denver's they will invest in, you know, in Ohio and Indiana, stuff like that.
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So we started there.
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We had to get our process really dialed up, you know sales process, processing leads and all that stuff.
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And so we built it up to where it is now but never really did any flips.
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Maybe I had one where, like I would, you know, contribute some money but I was not involved in any of the construction side.
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I would never really went to the houses and they were in the Midwest and I was not living there.
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And then, you know, it was like I gotta, I gotta look into this flipping thing and then ultimately went to your Academy, and that was, you know, just pre, you know, the Elevation Academy happened.
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And then shortly after that, me and Jordan, we met at the Academy, hit it off, played golf together and started a men's group together, and I was it were we already doing the?
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flip.
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No, no, we were doing the men's group for probably six months before prior.
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Yeah, Okay.
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Okay, we kind of built up enough trust and like the partnership side of flipping like you have to have a lot of trust there.
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So the men's group is really important for us, having that really solid foundation of like how to communicate with each other, what are each other's strengths and weaknesses, that kind of deal, and I think that's ultimately worked out really really well for us.
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But, yeah, we were doing the men's group for a handful of months before.
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Yeah, oh, okay, that makes sense, because I was wondering how I mean literally for our audience.
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You guys sat next to each other and so first I thought, okay, that's like insane serendipity, but there's a little bit of context behind that where you, you knew of one another.
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Oh, no, no, so sorry.
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We met at the Elevation Academy.
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Then I started the men's group and I'm not.
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I'm a little confused about when we did what, but but our first time meeting was at Elevation.
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You didn't know each other and I just you're both front row guys, so I remember that.
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Yes, well done.
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And, like in my head, I was the contractor, he was the wholesaler.
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Let's make a team here, and so then I invited him to go golfing with Travis and, I think, one of your guys' agents at the time.
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Yeah.
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And just to kind of get to know each other better.
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And then Chris was like, hey, I'm thinking about starting up this men's group, Like, would you be interested?
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And at first I was like it's a great networking opportunity.
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And sure Get to know this guy better.
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Maybe we can do a couple of deals or whatever.
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And then it turned into both kind of growing in it.
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So yeah, yeah, I think that was the fun thing for us to see is that, yeah, you're right.
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Literally you were sitting next to one another and we're in the classroom and I'm telling people like hey, there's business that gets done here, like this could potentially change your life, either just getting better systems or giving you the courage to actually do it.
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Especially both you guys.
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You had so much more experience than a lot of our other alumni but you weren't doing flipping, so it's cool to kind of see it come together.
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And then now let's let's talk a little bit about your first deal.
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And then the cool thing is is we we actually had an interview a while ago and I'm excited to have you guys on the podcast because you've done so much more but maybe give us a little bit of a rundown of the deal.
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Maybe if Chris you want to kind of talk numbers side of things, and Jordan you want to talk about project management and the fixtures and finishes and how maybe you use some of the Academy stuff to help formulate your plan.
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But let's talk numbers, cause I think that's important for audience to kind of get on your first deal and dates to like time of year and stuff.
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I think that's where the wholesaling helped, because analyzing deals was something that I had been doing for years.
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At that point we bought a house in Applewood, which is a neighborhood in Golden, really really good neighborhood, and that's one of the things that I always look for is that I want to see a lot of pluses versus not a lot of red flags.
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Right, I don't want to be near our main road, I don't want to back up to something weird, I don't want to have like a lot that has like a sloping hill down the back.
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That's a reference to a recent deal that I helped Jordan did.
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But anyways, 575 was the purchase price.
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What was our rehab on it?
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130.
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And we listed for 825.
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We listed for 850, sold for 830.
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Sold for 830.
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We listed the week before Thanksgiving.
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Yeah, I remember that.
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I made it a little tough to get the ARV that we wanted to.
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About 24 showings but one offer, offer okay, and when did you start the project, so we can kind of put timelines around this too, like what month?
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roughly got it end of august, I believe.
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Okay, it was an 11 week project yeah, that's good like we flew for what I know about construction.
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Like it was a big rehab.
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we kind of gutted the whole inside, remodeled it from beginning to end, redid some stuff in the backyard, painted the house, that kind of stuff.
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Yeah, 130 over 11 weeks.
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We were under contract in like three or four days and ultimately we decided, you know, we were kind of tossing back and forth the 20,000 under asking offer, do we take that, do we hold it?
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And I think at that point we're like let's just take this school lesson smart, make a little bit of money, try not to push our luck and I just take the 830 and walk away and also the just going back to the deal side of things.
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there was no um comps for appraisal we were worried about and we had a conventional buyer.
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So just knowing, like the highest comp was like 775 and we were 75K above that, and so we were like, well, it might not even appraise.
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So we're like, do we take this or do we wait?
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And also, like you said, we just wanted to get a win under our belt too and a little bit of money.
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I think we made just under 60 that we split.
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So you know, for your first one, to not lose money and to put 25, you know 27K in your pocket was pretty nice.
00:15:29.779 --> 00:15:39.422
Well, and the cool thing that I want our audience to really key in on is you're right when you said Applewood and then you said 575, like that's a cheap price for Applewood.
00:15:39.422 --> 00:15:53.091
So part of me gets really excited because you're like, oh my gosh, we're in a super good area at a low price point which should create crazy demand, but the time of year, you know, kind of clips your feet out from you a little bit and and, but then you're also resetting the market.
00:15:53.091 --> 00:15:57.484
So I think that was really really smart and strategic and our audience really needs to listen into that that.
00:15:57.484 --> 00:16:06.837
Yeah, sometimes best case scenario is you have our ARV or after repair value, you're fixed up flip number and you can kind of set your price based on that.
00:16:06.837 --> 00:16:17.440
You really push the envelope and so you would have gone backwards anyways, potentially because appraisers are not going to stick their neck out there and you know have some record setting number for that square footage.
00:16:17.440 --> 00:16:18.503
So that was really smart.
00:16:22.809 --> 00:16:23.491
I think that that's a big.
00:16:23.491 --> 00:16:29.892
When I'm looking at deals I was just talking to Jordan in the car about this is like sometimes when the comps are weird, it can be good for you, but you got to know what you're looking at.
00:16:29.892 --> 00:16:41.807
Obviously, like if I, you know, if I've got a house, and it's like we are the net, the comps are like a thousand square feet smaller and a thousand square feet bigger and we're right in the middle and they're not really updated.
00:16:41.807 --> 00:16:43.850
But then the one is like super updated.
00:16:43.850 --> 00:16:54.120
It's like there's something here for me to maybe be a hundred thousand higher, you know, than maybe that last comp, that even if I sold it at that comp, we'd still make money Right.
00:16:54.182 --> 00:17:08.459
Like I, I want to have upside and I and so when the comps are a little weird, if you can see through it, as you know, sometimes you find an opportunity and then comes list day and you're like, well, let's list it for 1.1 instead of 1 million.
00:17:09.020 --> 00:17:12.372
And then you know you've got people calling after it and you're like, wow, it paid off.
00:17:12.372 --> 00:17:21.726
And then there's other times where you know you think it makes sense and maybe you miss something and you know you end up not winning as big or you know you get a break even or something like that.
00:17:21.726 --> 00:17:34.862
But to me it's worth swinging at those ones where you're going to make, you know, over $100,000, $200,000 on a flip, where it was funky to where it scared people from wanting to buy those deals.
00:17:34.862 --> 00:17:48.811
You know, like the 575 Applewood, because the 775 was the max, there's not enough spread there to really do a full flip and people were like, well, will people buy these ranches If they're nice?
00:17:48.811 --> 00:17:55.329
There hasn't been any fixed up and now, as as soon as we, 875 was sold shortly after that.
00:17:55.329 --> 00:17:59.676
So so for context, I know we're throwing out a lot of numbers 45 K above ours.
00:17:59.676 --> 00:18:02.280
They literally copied our exact design.
00:18:02.382 --> 00:18:03.723
Oh, really, same house.
00:18:03.723 --> 00:18:04.464
It's good flattery.
00:18:04.789 --> 00:18:14.107
Yeah, so, um, sometimes being the first one in the door, like you said can be, can be really good and you can set a new standard for the neighborhood, but comes with risks.
00:18:14.107 --> 00:18:16.034
Like anything else, you got to really know what you're looking at.
00:18:16.455 --> 00:18:26.442
There's a big element to location, location, location, well said, yeah, like Applewood, like great yard backed up to a park, everyone wants to be in Applewood.
00:18:26.442 --> 00:18:33.070
There's a more cost effective side of Applewood and then there's the really, really costly side of Applewood with, like, all the custom houses and the multi-million dollar homes and stuff like that.
00:18:33.070 --> 00:18:37.038
And so our thought was, like you know the we were on the lower end side of apple.
00:18:37.058 --> 00:18:53.852
With the lower end side of apple, sure, there's a big market for people who can't quite get in the expensive side, but still want to be in applewood, and so we were able to kind of play on that too like just the desirability of applewood, and then there's kind of a a unique price point that you can hit for the more cost effective version of apple.
00:18:54.393 --> 00:19:01.644
No, I think that's a really smart, strategic way to do it and and it's definitely paid dividends and I really want to compliment you guys and I want our audience to listen to.
00:19:01.644 --> 00:19:09.396
Yeah, your first flip making $60,000, you know I'm a sports guy, so to me that's like a solid double rounding.
00:19:09.396 --> 00:19:18.744
Second, you're right, most people that we hear the like I'd rather just learn and not lose money and I'd be okay and we try not to, you know, have people go down that road to start.
00:19:18.744 --> 00:19:20.809
That's kind of like your worst oh shit scenario.
00:19:20.809 --> 00:19:24.101
But you guys did phenomenal out of the gate, which is really exciting.
00:19:24.101 --> 00:19:28.040
You did it in under four months, which is really good for your first flip.
00:19:28.730 --> 00:19:40.704
I'd love to maybe hear a little bit more about the design side of things, because what I love seeing that the product and actually in the show notes will actually post like the befores and and the afters, because I loved what you guys did from a design perspective.
00:19:40.704 --> 00:19:48.263
So talk a little bit about, maybe the rehab process, how you were able to use the elevation, fixture and finish package as your starting point.
00:19:48.263 --> 00:19:53.883
But then you guys put a lot of your unique touches and now you have your own like brand and your own stamp and then you don't have to reinvent the wheel.
00:19:53.883 --> 00:19:56.519
I love how you guys did that, because some people get so focused.
00:19:56.519 --> 00:19:58.099
They're like what if I don't like this faucet?
00:19:58.099 --> 00:19:59.060
Like that's, that's fine.
00:19:59.060 --> 00:20:00.362
Like, put your own damn faucet in there.
00:20:00.362 --> 00:20:04.486
Just don't put a $700 faucet when you need a $250 faucet.